barccwalk.org

Boston Area Rape Crisis Center: BARCC is organizing a walking its annual event to raise awareness for victims of rape. This year BARCC decided to refresh the logo. In addition to purple and orange, which are their brand colors they wanted to add a bright green. This color trio is a great combination that resonates with positive feelings and energy. The logo had to include text that would serve as an easily readable statement. I used a bold yet modern typeface, preserving the plant icon, but adding two footprints as a symbol of “walk” and also to symbolize “the mark” left behind.