Brand Identity

Rosenmel is an e-commerce that sells children clothing, shoes and accessories.

This company was looking for a logo that has a recognizable symbol, pastel colors and a design that is simple, yet timeless.

About Rosenmel:

We believe that every child deserves to look and feel great, which is why we use only the highest quality fabrics and materials in our clothing. From cozy onesies to adorable dresses, our clothing is designed to be both stylish and functional, with features such as easy-to-use snaps and comfortable elastic waistbands.

My role in this project is:

  • Design the logo and create the overall visual design
  • Art direction in photography and videography
  • Art direction on the website design


Color palette