Brand Identity

TRC – Tirana Ring Center

TRC is a shopping center in the city of Tirana, Albania. They were looking to create a logo that conveys the idea of “the ring” because the position of this shopping center is in a key location of the ring of the city.

I came up with a combination of two rings as a symbol of the interaction of the people with this center. The colors blue and yellow were selected according to “blue” as a symbolic color of the city and yellow for the vibrant atmosphere that the center promised to offer.

Teaser posters for TRC

TRC Tirana Ring Center